1. Обязательные критерии отбора в Программу:

1.1. Требования к юридическому лицу (индивидуальному предпринимателю)

1.1.1. Юридическое лицо (или индивидуальный предприниматель), в установленном порядке подавшее(ий) заявку на участие в Программе (далее — Претендент), зарегистрирован в качестве налогоплательщика на территории города Москвы;

1.1.2. Сведения о Претенденте отсутствуют в реестре недобросовестных поставщиков;

1.1.3. В отношении Претендента не проводится процедура ликвидации;

1.1.4. В отношении Претендента не проводится процедура банкротства.

1.1.5 Юридическое лицо (или индивидуальный предприниматель) имеет подтвержденную выручку за выбранный отчетный период.

1.2. Требования к продукту/проекту Претендента

1.2.1. Продукт/проект Претендента относится к инновационной деятельности*.

*Инновационная деятельность — выполнение работ и (или) оказание услуг, направленных на создание и организацию производства принципиально новой или с новыми потребительскими свойствами продукции, создание и применение новых или модернизацию существующих способов (технологий) ее производства, распространения и использования; применение структурных, финансово-экономических, кадровых, информационных и иных инноваций (нововведений) при выпуске и продаже продукции, обеспечивающих экономию затрат или создающих условия для такой экономии.

1.2.2. Продукт Претендента находится на втором этапе третьей стадии по классификации Моргана Брауна**, а именно на стадии «Product Market Fit». Проект Претендента может находиться на других стадиях для участия в Программе.

***Классификация Моргана Брауна:

1. Problem/Solution Fit — подтверждение существования проблемы и того, что предлагаемое решение ей соответствует.

2. Minimum Viable Product (MVP) — разработка продукта с минимальным функционалом, позволяющим решать проблему клиента.

3. Product Market Fit — подтверждение, что у продукта есть рынок сбыта, включая подтверждение ценностного предложения, оптимизацию воронки привлечения пользователей, подтверждение канала продаж.

4. Scale — масштабирование.

5. Maturity — стадия зрелости переход от стартапа к бизнесу. Вместо статуса «стартап» применяется статус «полноценной компании». Выстроены цепочки продаж, сформирована стратегия долгосрочного развития: увеличение масштабов компании, расширение продуктовой линейки, повышение качества; рассматривается открытие новых филиалов на территории страны или за границей.

Regular group meetings with trackers. They will help set goals and focus on developing the project to bring it to the international BRICS markets.

Each project will follow its own roadmap, with trackers making adjustments during the process to ensure the best results.

Бразильское агентство по содействию торговле и инвестициям (Apex-Brasil) является официальным учреждением, ответственным за продвижение экспорта, привлечение иностранных инвестиций и интернационализацию бразильских компаний. Созданная в 1997 году, ApexBrasil является некоммерческой организацией. Миссия агентства заключается в продвижении экспорта, интернационализации бразильских компаний и прямых иностранных инвестиций в поддержку национальной государственной политики и стратегий, чтобы способствовать устойчивому росту экономики Бразилии.

He has been a keynote speaker at WSSS, CLEF, MARS, AAAI, SIGIR, ACM MM, and Exabytes Marketing Fest. As an executive member of various Advisory Boards and communities, including SGTech (Singapore), GSD Venture Studios (USA), Go Global World Community, and others.

SoMin.ai(https://somin.ai/ ) in 2021: 10 new markets (a total of 22 at the beginning of 2022), carried out more than 50 pilot projects with large businesses: Sber Group, VTB Bank, Tinkoff Group, Otkritie Bank, MTS Bank, OTP Bank, MegaFon, Lenta, SPAR, WPP GroupM, Papa John's, Principal Financial Group, Citibank, M1, Slovak Telecom, etc. The average KPI of clients' digital advertising campaigns increased by +38%. Top 25 Sber500 and residency in Skolkovo. Top 100 DeepTech Startups in Southeast Asia. International partnerships with IT ecosystems: ESG (Singapore), Hub71 (UAE), Vestbee (Poland), Astana Hub (Kazakhstan), IT Park (Uzbekistan), GetFundedAfrica (Nigeria), ProColombia, South Summit (Spain / LATAM), NCIE (Armenia).

Iran National Technomart Network is one of the best platforms to manage the technology market, help all its participants and facilitate technology exchanges, transfers and transactions.

Invest India is the National Development and Investment Promotion Agency, a non-profit enterprise under the Department of Industrial Promotion and Domestic Trade, Ministry of Commerce and Industry, Government of India. The agency helps investors create and scale businesses in India through the "Make in India" initiative.

Professional competencies and achievements:

• Development of the company's international business from scratch. Identification of growth points for the business and implementation of development projects.
• Creation of the company's branch network and distribution system in Southeast Asia (India, Bangladesh, China, Vietnam, Indonesia, Malaysia, Singapore, Thailand), Australia and New Zealand.
• Building regular management processes in international branches.
• Introducing to overseas markets a wide range of products – building materials/systems (insulation, waterproofing, soundproofing, roofing, construction chemicals, facades).
• B2B project sales management: from the design of large construction projects in the countries of presence to the supply of the respective building materials.
• Creation of a system for purchasing raw materials for the production and delivery of finished products to branches.
• Implementation of a 1C-based automated sales accounting system in Russian and international offices.
• Creation of effective teams in the Russian and international offices.
• Forging business relations at the level of ministries, development institutions, industry and business associations in India, Bangladesh and Vietnam.

Professional experience:

Before joining the business, he was a diplomat in Pakistan, worked as head of the economic section and the press secretary of the Embassy. He was Deputy General Director/Director of Human Resources and Organizational Development at Sibirsky Bereg, the international company Linde Gas (responsible for Russia), Agropromyshlenniy Park, and Rosvodokanal Holding (member of the board), part of Alfa Group.

In 2010, he joined Sibur as Director of Human Resources for the Synthetic Rubber Directorate and was a member of the company's extended management board.
He was then appointed Advisor to the Managing Director and was responsible for the opening of Sibur's subsidiary in India.

Later, he took the position of General Director of SIBUR Petrochemical India Private Limited.
He worked as CEO of SIBUR Petrochemical India until July 2016. During the same period, he was a member of the Board of Directors of the Russian-Indian joint venture Reliance Sibur Elastomers (a JV with a major private Indian company). Since 2017, he has been Deputy CEO of Gazpromneft-Regional Sales, responsible for personnel management, organizational development, and administrative support of the business.

Before going abroad, he worked as director of a Rusmedholding LLC branch and head of the Innovation Management Department at the International Business School of the Financial University under the Government of the Russian Federation. Since April 2022 – Deputy Trade Representative of the Russian Federation in India.

Author of the book Magic India, or How to Live and Manage People in this Country.

Since 2012, he has been assisting teams in developing and launching technology products, articulating and communicating value to the consumer, and driving the economics of the product toward profitability.

Over the past 10 years, he has implemented over 200 projects, including solutions for companies such as Gazprom, innovation development centers in Russia's regions, projects in the VK ecosystem, as well as small Russian projects and international startups.

He is a mentor of the Skolkovo Foundation: an instructor at the Skolkovo School of Startups, a mentor of the Tech Explorer program, and a tracker of the Yugra accelerator.

He has worked in international venture capital funds and business-angel networks and helped startups scale to the global marketplace.

Experience in mentoring and expertise:

• Mentor at the Skolkovo Foundation and TechExplorer mentoring program
• Mentor at the Moscow Innovation Development Center
• Expert at the Foundation for Assistance to Small Innovative Enterprises in Science and Technology, Start Program
• Mentor and member of the expert committee at the Accelerator B8 in Yakutia
• He has a number of publications on innovation and venture capital investment
• Co-author of the book Desk Book for the Young Scientist
• Speaker at innovation and investment events

External expert and tracker of the Severstal Product Laboratory.

More than 10 years of training in B2B sales, and management. Speaker for MBA programs.

He assists clients in formulating the value of their product, packaging it, conducting customer development, making the first sales, and building the sales process.

More than 7 years of experience in business development, sales, and operational management, including more than 5 years in different areas of IT: product startups, venture studios, digital agencies, and consulting.

300+ diagnostic sessions for startups and IT companies from the idea stage to establishing a company with revenues of over RUB 1 billion.

Senior mentor of the FAST TRACK program to gain Skolkovo project participant status, technology scout, CEO at Clatch.me.

Instructor at the Skolkovo Startup School, Doing Business program at Lomonosov Moscow State University, co-author of the course, and mentor for the Team Management program at Yandex. Workshop.

She has been a manager of large aviation projects (S7, subsidiaries of Rosaviatsiya), as well as the head of the strategy department in one of the largest enterprises of Roscosmos (TsENKI JSC).
Co-author of the monographs: Global Technological Trends (National Research University Higher School of Economics, 2017) and Atlas of Future Technologies (Alpina Publisher, 2018).

Expert in business development in the field of innovation and the commercialization of scientific developments for manufacturing companies of the real sector of the economy. More than 20 years of entrepreneurial experience, investing in innovative products.

Expert in the IIDF product methodology.

Certified IIDF tracker, Executive MBA.

Partner of two e-commerce and B2B consulting companies.

Advisor to the owners of a number of large and medium-sized companies on corporate governance and development issues.

Expert in selecting startups for accelerators, more than 100 project reviews. Ran a number of projects, including solutions for companies such as Yukos and Rosatom. Participated in an international O&G project which grew from $50 million to $2 billion in three years. Established Rosatom's first industrial park in Moscow and the signing of a special investment contract with the government.