Open
BRICS
Application deadline is September 20
Free program for tech companies seeking access to BRICS markets
Программа реализуется Агентством инноваций Москвы
China, India, South Africa, Brazil, Iran
Countries*
The BRICS countries are among the most profitable and undervalued markets for scaling a tech business. Open BRICS will help participants establish contacts with major economic and financial centers.

There will be case studies from companies that have entered international markets, local experts, relevant frameworks, and project work under the close supervision of a tracker.

The program is being developed and carried out in partnership with representatives of the BRICS countries. By the end of the program, the best participants will be able to present their projects to potential investors from partner countries.
Program modules
1
Global economy.

Key trends and challenges. Situation analysis.
2
Product and market.

How should a product be tailored to a new market? Hypothesis testing.
3
The company's business model in the new market.

How do you adapt to new models of partnership and cooperation in a new market?
4
Resource requirements (people, money, time) and a roadmap.

Review of projects by the community of experts and partners of the program (BRICS diplomatic representatives), forming a request for different forms of project support, and defending the project.
5
Expedition to the target market.

The first steps in implementing a project in the target market (for eligible applicants).
Program structure
Education
Training with experts to develop competencies for entering BRICS markets. Seminars, workshops, Q&A sessions.

Every Monday and Wednesday evenings at the tech-hub Start Hub on Krasny Oktyabr, offline and online.
Infrastructural capabilities
Participants will have access to the tech-hub Start Hub at Krasny Oktyabr
  • A co-working space
  • Networking zone (internal pitches, presentation practice, informal communication with other program participants and visitors of the tech-hub)
  • Business events

Selection stages
1
Fill in the application form on the website and the extended questionnaire
The extended questionnaire will be sent to your e-mail once you fill in the application form on the website
2
Submitting documents
After receiving the completed form, a manager will contact you and request the documents
3
Getting on the long list
If a participant meets all the primary criteria, he/she is included in the long list for evaluation by the expert committee
4
To get on the list of program residents
All applications are evaluated by an expert committee, and when the results are in, a specialist will contact each participant and inform them of the decision
Program milestones
Until Sept. 20
Until Sept. 20
Collecting applications, documents, and primary selection
Sept. 20 – 23
Sept. 20 – 23
Evaluation of applications
Sept. 23
Sept. 23
Announcement of results
Sept. 23 – 27
Sept. 23 – 27
Collecting supplementary documents from participants
Sept. 27
Sept. 27
Opening event
Nov. 14 – 20
Nov. 14 – 20
DEMO-DAY. Participants' pitch sessions to a panel of experts and Russian investors
Nov. 21 – 27
Nov. 21 – 27
Graduation. End of the program
Nov. 21 – Dec. 4
Nov. 21 – Dec. 4
Pitch sessions of the best projects to foreign investors
Trackers
Sergey
Vasilyev
14 years of experience in venture capital investments. Author of the education course Venture Capital Investment and the lecture How to Attract Venture Capital Investments to a Corporate Startup.




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Ekaterina
Merkulova
Senior mentor of the FAST TRACK program to gain Skolkovo project participant status, technology scout, CEO at Clatch.me





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Maxim
Plotnikov
Tracker FRII, StartHub.Moscow, mentor at StartapMagic tracker school, Breakthrough – an accelerator for manufacturing companies, Moscow Accelerator. 30+ acceleration programs, 300+ projects. Business tracker, business coach. Specializing in tracking and b2b sales of complex solutions.

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Alexey
Litovchenko
Curator of more than 20 startups actively working in the Russian market and international markets, with revenues over USD 1 million, including Pravoved, Masters, ForecastNOW, 24TTL, Repetit, etc.



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Elena
Levshina
Expert, tracker, mentor for NTI, Skolkovo, INNOPOLIS, University 2035, SME corporation, Moscow Innovation Agency.








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Andrei
Kuzmischev
12 years of experience in product management in one of the largest IT integrators in Russia (IBS). More than 10 major IT and business consulting projects for top-100 Russian companies, including Rosatom, Gazprom, and Rosneft.





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Andrei
Shakhbazov
More than 20 years of experience as a top manager in corporations in the field of R&D and business development. Experience working with 60+ teams of different levels with a turnover of up to 500 million rubles, tracker at the Start hub accelerator in Moscow, SME Corporation, Archipelago, ASI, etc. Mentor at MEPhI, an instructor at IBS-Moscow RANEPA.

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Speakers
Alexander
Farseev
CEO and co-founder of SoMin.ai. Professor at Singapore University of Social Sciences (SUSS, Singapore) and ITMO National Research University (Russia).

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Milad
Sadr-Khanlou
Head of Iran National Technomart Network and Technology Trade Development Center (TTDC) at Pardis Technology Park. More than 20 years of experience in technology and international business.

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Raunaq
Jaisinghani
Investment Specialist at Invest India, Ministry of Commerce & Industry, Government of India. More than 5 years of experience in international investment, more than a year of experience as a business consultant.

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Anton
Belyakov
Managing director of Technonikol Asia

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Evgeniy
Griva
Deputy Trade Representative of the Russian Federation in India, Trade Representation of the Russian Federation in India

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Vladimir
Kulakov
Business Tracker / Team Coach / Product-manager, co-founder and CEO of Kulakov.pro

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Partners
RAUIE is a bridge between businesses in Russia and Asia. Over USD 1 billion growth in turnover. 10 years of successful work. USD 800 million of total investments in the Russian Federation. Over 120 events and business visits annually.
IPLCompany is a comprehensive solution for intellectual property protection. A combination of patent, legal, and educational practices for your business.
The Investment Networking Club is one of the largest associations of investment market participants in Russia: entrepreneurs, investors, founders, and experts from all regions of the Russian Federation and foreign countries.
in4u — Information platform for BRICS cooperation.
Access to up-to-date information, professional networking opportunities, targeted online education, investment opportunities and more. in4u is more than just a platform, it is an ecosystem that brings together people, cultures, and the BRICS bloc.
Brazilian Export Promotion and Investment Promotion Agency apexBrasil
Ministry of Economic Development of Russia — Department for Multilateral Economic Cooperation and Special Projects, Ministry of Economic Development of Russia
VICTWO is an inbound & outbound service platform who has joined hands with Xiamen Torch Park (run by Ministry of Science and Technology) and set up the Xiamen BRICS Accelerator in improving innovation cooperation with BRICS countries.
InvestSA, South Africa's pre-eminent investment promotion agency, is a key part of South Africa's Department of Trade Industry and Competition. Through a dedicated team of world class investment professionals, InvestSA plays a critical role in attracting and generating investment into as well as retaining investments in South Africa. Beyond the investment facilitation role it plays, InvestSA also plays an important role in supporting the business community by coordinating advocacy for business environment reforms.
By the end of the program, you will
Learn to plan scenarios for business development in new markets using the BRICS as an example
Work out the transfer of processes to new territories, optimize supply chains
Adjust product lines
Design sales models in new territories
Think through and implement mechanisms and algorithms for new markets, taking their particularities into account
Find a network of partners to launch a business in other countries
Build new distribution chains
Carry out the necessary reconfiguration of the company's internal processes with the global agenda in mind

Objectives
Boost the product
Practical work with trackers every week
Investment packaging, pitching
Attract
investment

Lectures by experts from Russia and BRICS countries, networking with representatives of technological business and venture funds, investors, business angels
Open
new markets

Timeline
and 97 more startups
100 startups
2021
First set
Third set
2022
Registration is closed
Second set
2021-
2022
105 startups
Fourth set
2022
Your company could be here
Requirements
for participants
*
Tech business
%
Ready to scale
$
Looking for new markets for its products
+
Revenue availability for the last reporting period
@
Registered in Moscow
About Start Hub tech-hub
220
member companies
agreements on the development of joint products
20
of investment has been attracted by residents
1
bln RUB
average graduate revenue growth
x3
international market entries
9
Features
Training
Lectures, workshops, practice, tracking
Team games, off-site activities, alumni club
Community
A comfortable place for work and networking
Space
Pitch sessions, business breakfasts, events with corporate representatives and investors
Investments
Alumni cases
The only payment service in Russia for digital financial assets, i.e., cryptocurrency. After the program, the startup attracted large investments from a foreign fund and entered two new foreign markets.
Joys
400 million rubles of investments attracted
Online service for learning robotics. Testing different mechanics, with and without the educational offline set.
Intelligent University
25 million rubles of investment raised
$70K in investments attracted
ICowork
Marketplace of flexible spaces. The service allows you to book and pay for an office, workspace, or meeting room in
co-working rooms and hotels with three clicks.
Media about us
Moscow, Bersenevskaya Naberezhnaya, 6,
bldg. 3, Floor 4

Every day from 9 to 21
Contacts